Tracking Form Submissions
Beetle Tracking allows you to track when users submit forms on your WordPress site—even if the form redirects or doesn’t reload the page. This server-side event ensures you never miss valuable lead data, regardless of form plugin or setup.
Watch our short video guide or scroll past it to follow the written guide below.
Form Submission Tracking
Trigger: When a user submits a form
Event Name: Form
Captured Parameters:
| Parameter | Description |
|---|---|
form_id | The id attribute of the form element |
form_class | The class attribute of the form |
text | The text of the submit button pressed |
Beetle Tracking listens for form submissions across your site and sends a Form event whenever one is completed. The event includes basic identifying attributes to help you analyze performance across different forms.
Works with Any Form Plugin
Whether you’re using Contact Form 7, WPForms, Elementor, or even custom HTML forms—Beetle Tracking detects and tracks them all automatically. No need for tagging or custom JavaScript.
Just ensure your form includes a <form> tag with a visible submit button, and Beetle Tracking will handle the rest.
No Setup Required
These events are tracked automatically with the Beetle Tracking plugin (version 1.4.0+). As long as your plugin is active and your site is correctly connected to Cloudflare via the Beetle Tracking setup process, no additional configuration is needed.
Use cases
- Measure lead generation from contact forms, newsletter opt-ins, or quote requests
- Attribute conversions to landing pages and campaigns even when forms redirect
- Optimize advertising for actual submissions—not just page views
Frequently Asked Questions
In GA4, go to Reports > Engagement > Events. Look for Form in the list of tracked events.
To view parameters like form_id and form_class:
- Click on the
Formevent - Scroll down to see event parameters under Event Parameters
If you don’t see any results, try submitting a form yourself and wait a few hours for the data to appear.
Yes! To treat form submissions as conversions:
- Go to Admin > Events in your GA4 property
- Find the
Formevent in the list - Toggle Mark as conversion
This will track all form submissions as conversion events across your reports and funnels.
Once GA4 is linked to Google Ads:
- In Google Ads > Tools & Settings > Audience Manager, create a new audience
- Choose GA4 as the data source
- Filter users who triggered the
Formevent
You can then target or exclude users who submitted a form in specific campaigns.
Yes! After marking the Form event as a conversion and importing it into Google Ads:
- Go to Tools & Settings > Conversions
- Ensure
Formis listed and imported from GA4 - Include it in your campaign optimization as a primary or secondary conversion action
This is great for lead-gen campaigns where forms are the main conversion goal.
No manual tagging is needed. Beetle Tracking (v1.4.0 or newer) automatically tracks any form that:
- Has a visible
<form>tag - Includes a submit button (input or button tag)
- Triggers a submission on user interaction
Just install the plugin, connect your site to Cloudflare via the Beetle Tracking setup, and you’re good to go.
