Tracking Phone and email clicks
Beetle Tracking can automatically track when users click on email or phone number links on your website using server-side events. These interactions are valuable micro-conversions that help you understand how users engage with your contact information, especially when no form submission or purchase is involved.
This guide explains how the feature works and what data is captured.
Watch our short video guide or scroll past it to follow the written guide below.
Email Link Tracking
Trigger: When a user clicks an email link (e.g., mailto:[email protected])
Event Name: EmailClick
Captured Parameters:
| Parameter | Description |
|---|---|
link | The email link that was clicked |
Beetle Tracking will detect any anchor tag with a mailto: href and trigger a server-side event called EmailClick. This allows platforms like Facebook Ads or Google Analytics (via Cloudflare Zaraz) to record this as a custom event for further tracking and optimization.
Phone Link Tracking
Trigger: When a user clicks a phone number link (e.g., tel:+4512345678)
Event Name: PhoneClick
Captured Parameters:
| Parameter | Description |
|---|---|
link | The phone number link that was clicked |
Any link using the tel: protocol will trigger the PhoneClick event, making it easy to track mobile users who attempt to call you directly from your website.
No Setup Required
These events are tracked automatically with the Beetle Tracking plugin (version 1.4.0+). As long as your plugin is active and your site is correctly connected to Cloudflare via the Beetle Tracking setup process, no additional configuration is needed.
Use cases
- Facebook Ads Optimization: Use these events to create custom audiences or optimize campaigns for users who interact with your contact info.
- Lead Attribution: Understand which landing pages or traffic sources lead to contact actions.
- Conversion Tracking: Treat email or phone clicks as micro-conversions in your marketing funnels.
Frequently Asked Questions
In GA4, go to Reports > Engagement > Events. Here, you’ll see a list of all tracked events, including EmailClick and PhoneClick, once users begin interacting with your links.
To view specific parameters:
- Click on the event name (e.g.,
EmailClick) - Scroll down to view parameter data like
linkunder Event Parameters
Make sure you’ve given GA4 some time to process the data after initial setup—events may take a few hours to appear.
Yes! To mark them as conversions:
- Go to Admin > Events
- Find
EmailClickandPhoneClickin the list - Toggle Mark as conversion
From that point forward, GA4 will treat these as conversion events and include them in relevant reports.
Once your GA4 property is connected to your Google Ads account:
- Go to Tools & Settings > Audience Manager in Google Ads
- Create a new audience using imported GA4 events
- Choose users who triggered the
EmailClickorPhoneClickevent
This allows you to retarget users who clicked contact links, or exclude them from cold outreach campaigns if they’ve already engaged.
Absolutely! Once the events are marked as conversions in GA4 and shared with Google Ads:
- Go to Tools & Settings > Conversions in Google Ads
- Ensure
EmailClickorPhoneClickconversions are imported and included in optimization - Use them as primary or secondary conversion actions in your campaigns
This is especially useful for lead generation campaigns where direct contact is the goal, even if no form or purchase is completed.
No configuration is needed. As long as you’re using Beetle Tracking (v1.4.0 or newer) and your site is connected to Cloudflare correctly, these events are tracked automatically when users click on mailto: or tel: links.
If you’re not seeing data:
Confirm that your GA4 and Google Ads integrations are set up through Cloudflare Zaraz
Double-check that your links use the correct protocol (mailto: or tel:)
Ensure your plugin is active and connected to Cloudflare via the setup process
