Do I need both Conversion ID and Conversion Label?

You’ll need to add them in two different places: Conversion ID → Go to Beetle Tracking → Platforms → Google Ads and enter your Conversion ID there. Conversion Labels → Go to Beetle Tracking → Events or E-commerce , depending on your setup, and paste the Conversion Labels into the matching event fields (e.g. Order Completed , Checkout Started , or Product Added ). This ensures each event is correctly mapped and sent as an enhanced conversion to Google Ads.

How to Add Google Ads Conversion Labels in Beetle Tracking

If you’re using Google Ads Enhanced Conversions, it’s important to connect your conversion actions and labels to Beetle Tracking.
This ensures your conversion data is sent correctly from your website to Google Ads through Cloudflare Zaraz.

1. Logging into Cloudflare Dashboard
2. Add Your Site to Cloudflare
3. Choose a Suitable Plan
4. Verify and Adjust DNS Records
5. Change your nameservers
6. Configure domain settings in Cloudflare
7. Activate Cloudflare’s Reverse Proxy

Watch our short video guide or scroll past it to follow the written guide below.

Step-by-step guide

1. Go to your WordPress Dashboard

Navigate to:

Websites: Beetle Tracking → Events → Google Ads
Or
E-commerce: Beetle Tracking → E-commerce → Google Ads

Google Ads - Conversion Labels - Beetle Tracking

2. Locate the Conversion Label fields

Under Events (Website events) you’ll see Conversion Label input fields for:

Forms
User Signup
User Login
Downloads
Comments
Time on Page
Searches
Page Scroll
Email Links
Phone Number Links
Outbound Links

Under E-commerce (Webshop events) you’ll see Conversion Label input fields for:

Order Completed
Checkout Started
Product Added
Product Removed
Product Page
Product List Viewed

3. Copy your Conversion Labels from Google Ads

Go to your Google Ads account
Navigate to Goals → Conversions → Summary
Click on the Conversion Action you want to track
Under Tag Setup, find the Conversion Label (looks something like AbCdEfGhIjKlMnOpQr)

4. Paste your Conversion Labels in Beetle Tracking

Paste each label into the matching event field under
E-commerce → Google Ads → Conversion Label

5. Save Changes

Click Save Settings at the top of the page in Beetle Tracking

6. Re-push settings to Cloudflare Zaraz

Click the Push settings to Cloudflare next to Save changes, to finally push your newly added Conversion Labels to Cloudflare Zaraz, which then ensures that your conversions are properly attributed to each of your setup Conversion Labels in Google Ads.

Google Ads - Conversion Labels 2 - Beetle Tracking

Frequently Asked Questions

Conversion labels are unique identifiers assigned to each conversion action in Google Ads. They help Google match the right conversion events (like purchases or form submissions) with your ad campaigns for accurate tracking.

In your Google Ads account, go to Goals → Conversions → Summary, open your conversion action, and under Tag Setup, you’ll find the Conversion Label next to your Conversion ID.

You’ll need to add them in two different places:

Conversion ID → Go to Beetle Tracking → Platforms → Google Ads and enter your Conversion ID there.
Conversion Labels → Go to Beetle Tracking → Events or E-commerce, depending on your setup, and paste the Conversion Labels into the matching event fields (e.g. Order Completed, Checkout Started, or Product Added).

This ensures each event is correctly mapped and sent as an enhanced conversion to Google Ads.

After adding your labels and pushing to Cloudflare, conversions may take up to 24–48 hours to appear in your Google Ads account due to normal reporting delays.