Pinterest

This guide will help you collect the necessary tracking script IDs for Pinterest and configure them for server-side tracking using Beetle Tracking. Server-side tracking ensures accurate data collection for your Pinterest campaigns, even when browser-based tracking is limited.

Obtain your Pinterest Tag and Event IDs

Step 1. Log in to Pinterest Business:

1. Visit Pinterest Business and log in with your Pinterest account.

Step 2. Navigate to Events Manager:

1. Click on Ads in the top navigation bar.
2. Select Conversions from the dropdown menu to access the Events Manager.

Step 3. Set up the Pinterest Tag:

1. If you haven’t already set up a Pinterest Tag, click Set up Tag and follow the prompts.
2. Choose Tag Installation Type: Select Add code to your website and note your Tag ID provided in the setup instructions.
3. Copy the Tag ID — you’ll need this for Beetle Tracking.

Step 4. Create Conversion Events (Optional):

1. In the Events Manager, you can create specific conversion events for actions like Add to Cart, Purchase, or Sign-Up.
2. Note down the Event Name and any parameters you configure for server-side event tracking.

Configure Pinterest in Beetle Tracking

Step 2. Log in to your WordPress Dashboard:

1. Access your WordPress website where Beetle Tracking is installed.
2. Go to Beetle Tracking:
3. Navigate to Platforms in the Beetle Tracking tab menu.
4. Locate the Pinterest Integration Section:
5. Scroll down to Pinterest and find the section for Pinterest.
6. Enter your Pinterest Account ID and Pinterest API Token
7. Paste the Pinterest Account ID you copied earlier into the Account ID field.
8. Paste the Pinterest API Token into the designated API Token field.
9. Click the Save Settings button to activate the Pinterest Tag.

Step 3. Push settings to Cloudflare (or Export settings and import manually)

1. Click the Push settings to Cloudflare button to push the new settings to your Cloudflare Zaraz.

That’s it! Your Pinterest server-side tracking is now set up in Beetle Tracking! This ensures your campaigns collect accurate data, giving you better insights and improved results. If you run into any issues, feel free to reach out to us her: Contact support

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Additional information

You can add additional platforms to Beetle Tracking at any time. To do this, simply follow the same steps outlined in the final configuration process for each new platform you wish to integrate.

Important: Whenever you make changes in your Beetle Tracking plugin, be sure to click “Push Settings to Cloudflare” to ensure your updates take effect and are synchronized with Cloudflare.