TikTok

This guide explains how to collect the necessary tracking IDs for TikTok and configure them in Beetle Tracking to enable server-side tracking. With this setup, you’ll ensure accurate tracking of TikTok campaign performance, even when browser-based tracking is restricted.

Obtain your TikTok Pixel and Access Token

Step 1. Log in to TikTok Business Center:

1. Visit the TikTok Business Center and log in with your account credentials.

Step 2. Go to Events Manager:

1. In the Business Center dashboard, navigate to Assets > Events.
2. Select Web Events to manage your TikTok Pixel.

Step 3. Create or locate your TikTok Pixel:

1. If you haven’t already created a Pixel, click Create Pixel and follow the setup prompts.
2. Choose the Developer Mode installation type to enable server-side tracking capabilities.
3. Once your Pixel is created, copy the Pixel ID — you’ll need this for Beetle Tracking.

Step 4. Generate your Access Token:

1. In Events Manager, locate the Access Token section under the Developer Mode settings.
2. Generate a new Access Token and copy it for later use in Beetle Tracking.

Configure TikTok in Beetle Tracking

Step 2. Log in to your WordPress Dashboard:

1. Access your WordPress website where Beetle Tracking is installed.
2. Go to Beetle Tracking:
3. Navigate to Platforms in the Beetle Tracking tab menu.
4. Scroll down to the TikTok section.
5. Enter your TikTok Pixel ID and Access Token
6. Paste the Pixel ID you copied earlier into the TikTok Pixel ID field.
7. Paste the Access Token into the designated Access Token field.
8. Click the Save Settings button to activate the TikTok Tag.

Step 3. Push settings to Cloudflare (or Export settings and import manually)

1. Click the Push settings to Cloudflare button to push the new settings to your Cloudflare Zaraz.

That’s it! Your TikTok server-side tracking is now fully integrated with Beetle Tracking. This setup ensures reliable data collection and better campaign optimization. For assistance, contact us here: Contact support

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Additional information

You can add additional platforms to Beetle Tracking at any time. To do this, simply follow the same steps outlined in the final configuration process for each new platform you wish to integrate.

Important: Whenever you make changes in your Beetle Tracking plugin, be sure to click “Push Settings to Cloudflare” to ensure your updates take effect and are synchronized with Cloudflare.